AI Insights · Timothy · April 2023
Top 5 Wellness Apps on iOS in Australia: Q1 2023 Performance
Explore the performance metrics of the top 5 wellness apps on iOS in Australia for Q1 2023, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 wellness apps on iOS in Australia showed varied performance trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.
Breeze: Mental Health saw a consistent increase in weekly revenue, peaking at approximately $20K in late February. Weekly downloads started strong at 10.9K in early January but gradually declined to around 3.2K by the end of March. Active users followed a similar trend, beginning at 23.5K in early January and decreasing to around 11.8K by the end of the quarter.
Calm maintained a strong revenue stream throughout the quarter, with weekly revenue peaking at $73.8K in early February. Downloads varied between 3.4K to 5.5K, with a notable increase to 5K in mid-March. Active users remained relatively stable, averaging around 56K to 62K, with a slight dip to 55.8K by the end of March.
ShutEye®: Sleep Tracker, Sound demonstrated significant growth in revenue, especially towards the end of the quarter, reaching up to $26.9K in mid-March. Downloads showed a peak of 8.8K in early March, while active users grew consistently, peaking at 10.4K in early March before slightly declining to 6.1K by the end of the month.
Me+ Daily Routine Planner had a notable surge in revenue, particularly in early March, reaching $12.6K. Downloads also peaked at 12.4K in late February. Active users saw significant growth, peaking at 23.1K in early March before stabilizing around 21.3K by the end of the quarter.
Feelsy: Stress Relief · Relax experienced a steady increase in weekly revenue, peaking at $3.5K by the end of March. Downloads showed a significant rise, reaching up to 10.7K in mid-March. Active users also saw substantial growth, increasing from 19.4K in late December to over 40K by the end of March.
For more detailed insights and data, visit Sensor Tower.